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Got Milk? - TV ad analysis
It's a funny ad.
The product is "milk".
There are four characters (the family with the mother and the children; and the neighbour).
The scene takes place at lunch in the kitchen and in the yard / garden.The mother is cooking vegetables and the children are eating.
There is a close-up on the product (in the middle and in the foreground): milk is important / vital.Arguments of the commercial:
The scientific arguments:
- milk is good for your health. There are many vitamins and much calcium. It's good for your bones.
The "mother" arguments:
- It's good to grow up and be strong.-> You should drink milk for every meal.
The targets:
- everyone because the ad is funny but in particular kids and old people.
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