Methodology - an example of commercial / campaign analysis

Hi guys,

today you had to recap last time's lesson. Then we used the methodology worksheet to comment upon the ad campaign: "Make a Rainbow".

Here is what we wrote: I-D-A-H-O

Identify:
The document is a campaign.
It was published in a magazine (maybe).
I don't know the date.
It is targeted at everyone, kids and parents. 

Describe:
The document can be divided into 3 parts.
There is the catch-phrase at the top. There is the picture and there are captions in the middle. The logo and the slogan are at the bottom.
The colours are bright and vivid. They are the colours of the rainbow.

Analyse:
The document encourages people to eat many vegetables and fruit.
We should eat 5 pieces of fruit a day. We should eat well-balanced.

Hidden Context:
We can link this document to Michelle Obama's campaign. (... cf. lesson: ex: Michelle Obama's campaign encourages people to do sports to be in good health...)

Opinion: 
I think this document is efficient because it attracts kids' attention with the rainbow and it encourages people to eat well-balanced.
I don't like it because I don't like rainbows.

_____________________________

Homework:

- chercher une publicité (campagne de sensibilisation en anglais ou publicité pour de la nourriture en anglais) et rapporter la publicité en classe pour en préparer l'analyse.
- bien apprendre la méthode et le commentaire fait en classe pour "Make a Rainbow".