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Blog à destination des élèves du collège Joliot Curie (69500 Bron) mis en place par M. Hattais (Anglais) et Mme Parisi (Italien) en 2013

Description of an ad

CORRECTION for the test

 

Exercise 1: Description and analysis of an ad

 

1. Type of doc and subject:

The document is an ad about smoking. It’s against cigarettes.

2. Structure:

At the top, there is a slogan. At the bottom, there is a caption and a logo.

In the middle, there is the face of a woman.

3. Describe:

The woman is smoking. Her is face is cut into 2 parts. On the left, she is beautiful and young. She is wearing make-up whereas on the right, her skin is old, ugly and with wrinkles.

4. Message:

If you smoke, you will have a bad skin and a bad health. You shouldn’t start smoking for your health.

5. Opinion:

I think this ad is well-designed and well-structured. The message is easy to understand.

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